Who Am I?

My name is Lisa, and I live in Northwestern Illinois with my husband. Together, we’ve raised two incredible children who have blessed us with five amazing grandchildren. For 29 years, I dedicated my life to healthcare as a nurse, serving others with compassion and purpose.

Five years ago, my path took an unexpected turn when I was diagnosed with a rare autoimmune disease. It was a challenging transition—one that forced me to step away from a career I loved. Nursing had shaped so much of who I was, and stepping into the unknown was daunting. But I quickly realized that my journey wasn’t ending—it was evolving.

While my husband has the opportunity to retire early, we rely on his health insurance, meaning he has to keep working. Knowing how precious time is, I made a commitment to find a way to build financial freedom, so we could embrace life fully and chase our dreams together.

That’s when I discovered digital marketing. From the moment I began learning about it, something inside me ignited—I saw a new path forward, one filled with possibility. It became the catalyst for growth, the opportunity to create a future where my skills, passions, and experiences could thrive in a whole new way.

I’m not extraordinary. I’m simply a wife, a mom, and a grandma who decided to take a leap—to see what was possible. And now, I know that reinvention is possible. This journey has already been one of the best investments I’ve ever made, and I can’t wait to see how it continues to transform my life and the lives of those I am honored to reach.

Life is full of incredible opportunities, waiting for us to embrace them. Sometimes, all it takes is the courage to begin.